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Insights

Strategic insights on brand building, communications, and public relations for ambitious founders, operators, and startup teams driving high-growth companies in Southeast Asia’s emerging industries.

Generative Engine Optimisation, Artificial Intelligence Chester Tan Generative Engine Optimisation, Artificial Intelligence Chester Tan

Why Your Brand Is Slowly Becoming Invisible

While Southeast Asian startups and companies obsess over traditional search rankings and SEO, their competitors are building authority in generative AI responses—from ChatGPT and Claude to Gemini and Perplexity. ACID’s research reveals how Generative Engine Optimisation (GEO) and the new "citation economy" determines startup visibility—and why Southeast Asian founders are losing a competition they don't even know exists.

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