brand & marketing communication
Your brand extends far beyond your marketing activities.
From customer service touch points and long-form content to integrated OOH campaigns and website development, we build adaptable messaging to ensure your story is communicated consistently across contexts.
We identify strategic opportunities to communicate your message to the right audience in ways that strengthen market positioning, increase brand recall, and create deeper resonance with the people who matter most.
As a brand communications partner to startups and companies across Singapore, and Southeast Asia, Hong Kong, Australia, the US, UK, and EU, ACID helps emerging companies build brand presence with purpose—whether you're refreshing your identity, building a funnel, or going to market with a new product.
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We review how your brand is currently showing up across digital and offline touchpoints. This includes assessing tone, consistency, and message clarity across owned channels, media appearances, campaign assets, and internal materials. The goal is to spot disconnects and opportunities for stronger alignment.
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We help you define your core customer personas and understand what each audience segment needs to hear—when and where. This forms the foundation for sharper messaging, more efficient media buying, and campaign strategies that resonate.
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We design and deliver campaign strategies that combine PR, paid media, content, and brand moments into a coherent arc. Whether you're entering a new market, launching a flagship initiative, or testing a demand-gen motion, we ensure your campaign story drives outcomes and not just impressions.
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We plan and execute brand experiences—from high-impact media events to consumer activations and partner showcases. Our work focuses on clear messaging, meaningful engagement, and creative delivery that leaves a lasting impression.
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We develop content strategies that support your business goals—from long-form brand storytelling to tactical social content and performance-led KOL partnerships. We work with credible voices across Southeast Asia, Australia, and Hong Kong to bring trust and reach to your brand.
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We help early-stage companies define or evolve their visual identity and tone of voice. This includes logo design, brand narrative, style guides, and key visual systems that scale with your business and remain usable by internal teams and external partners.
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We scope, design and build branded websites optimised for conversion, speed, and narrative clarity. For fast-moving startups, we prioritise functionality, SEO-readiness, and ease of use—so your site becomes an active extension of your brand, not just a placeholder.
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We develop brand-aligned lead gen campaigns that don’t just fill a funnel but qualify the right audience. Because you can’t scale conversion if your narrative is off. We work with founders to clarify brand foundations first—then build paid and organic motions that drive real inbound demand.
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We help you translate your brand story into sharp, high-performing landing pages, microsites, and campaign funnels. This includes writing headlines, CTAs, and campaign copy designed to convert—from early-funnel awareness to sign-up or purchase.
